With the emergence of NFTs, a whole new culture of collecting art has transpired. NFT collectors Whale Shark, Pablo Rodriguez-Fraile, AOI, and 6529 joins James Neary to share on their collections, how they got in the game early, and the determining factors in their collections. Establishing a new economy, how has NFTs changed the way we collect and perceive digital art? And how is it shaping the dynamics between artists, collectors, and institutions? And what are the roles of collectors in this new era of digital art?